Skip to main content

Technology Management: Develop & Deploy an Effective Strategy for Your Office

Upcoming course dates

View entire calendar »

2-day course, 3 CRB Credits

Attendees will build a comprehensive technology strategy for their company based upon sound principles of investment, deployment, training and management. Fundamental issues such as design of office infrastructure, budgeting, investment and deployment are combined with critical management issues, such as implementing an office technology and Internet policy to prepare brokers to succeed in the real estate industry of the future. Emphasis on technology tools for Web marketing, leads management, performance benchmarking and agent coaching are combined with workshop exercises that help participants tailor the learning objectives to their particular company goals and marketplace.

  • Develop a technology strategy and budget.
  • Deploy office and sales agent technologies.
  • Better understanding of communication tools, including new wireless opportunities.
  • Enhance online and offline marketing strategies with key technology tools.
  • Deploy a company intranet and extranet
  • Focus on leads management, metrics and benchmarks.
  • Special segment on enhancing listing inventory marketing with modern multimedia tools.

I was thrilled with the coursework and began implementing ideas immediately! I was so devoted that I became a CRB instructor in 1989. The resources, networking opportunities, and coursework applications have made the CRB Council my SOURCE.

Bonnie Sparks, ABR, ABRM, CRB, CRS, Mel Foster Company, Davenport, IA, 2007 CRB Council President