Strategic Business Management

3 CRB Credits

The long-term success of your business is directly related to the quality of your planning efforts and your ability to implement those plans.  Effective planning is a thorough process approached in a step-by-step fashion.  It is the road map for all of your marketing, recruiting and compensation efforts.

• Identify and implement the responsibilities of a manager.
• Create a vision for your office/ firm and implement it into your daily management activities.
• Conduct a complete situational analysis of your market area (including competitive analysis and competitive advantage).
• Integrate results, observations, opportunities and challenges from the situational analysis into the short-term and long-term goals of your office/firm.
• Refine and set annual goals for your office/firm, including image, marketing, sales, market share, recruiting, development, etc., and determine their impact on your management responsibilities.
• Create a weekly "time block" schedule system to manage your office/firm.
• Identify where you need to spend more or less time.
• Redefine your management responsibilities and revisit your vision to ensure that all are in alignment.